#GYMISLIFE

Fitness is a really big trend that is going on right now in social media. It is the beginning of the year and what better way than to change your lifestyle and lose a few pounds or gain a few pounds of muscle. There are also many fitness influencers that promote many fitness brands. People are always wanting to change their bodies or lifestyle to something more healthier. This trending topic targets people of all ages, especially young people who are really into social media and see all these models looking good in a bikini. It should not be like that but media has been so popular with promoting all these fitness models or individuals that are “thick”. This trend is happening all over the world and more and more people are wanting to sign up for a gym membership or purchase all these fitness essentials. I always say you look better you feel better and this also includes being in the gym. Nothing makes me feel better than a new pair of leggings and some sports bra to begin my workout! For example, we have a fitness influencer Heidi Somers or also known as buffbunny on media. Heidi is known for her great body, workouts, meal prep videos, and her brand. She is a business owner of her own fitness attire. She is also a vlogger on YouTube and promotes many great brand including supplements she loves other than her own. I follow many fitness influencers because they motivate me to get up and go to the gym and it makes me feel great physically and mentally. Fabletics is my personal favorite fitness attire. They have great variety of leggings that are squat prove which is a big thing for me. They are also really soft and stretchy! They offer a great deal once a month which is two pair of leggings for only $24 when you are subscribed!! If you do not want leggings that month you can easily unsubscribe for that month and subscribe the next month to purchase the leggings again. Their shipping is also amazing you do not have to wait weeks to get your purchase.

Old Spice #IMC


We all love a good smelling guy right? The first thing I look out in a guy is their smell or what cologne they use. What better than be smelling good with Old Spice! Old Spice was a brand designed for women initially, in 1938 Old Spice for men was introduced. In 2002 Old Spice was edged out of the market by another deodorant “AXE”. They were faced with challenges and decided to continue with a campaign and launched the New Old Spice Guy another character who wanted to challenge the Old Spice guy. The campaign integrated advertising with content and social media marketing. This commercial was very popular and catched the audiences attention. Their commercial was initially was portrayed by Isaiah Mustafa. The audience loved it! Old Spice was a living breathing entity which facts could interact now. This #IMC held your attention first and sold you later! They complemented the ad with  social media marketing campaign and some witty copywriting and visuals to boot. They had a huge success with YouTube records and increased their sales. The campaign achieved their goal of social media and their sales increased and became the number one selling shower gel brand in the U.S. This product was appealing to younger generations and the number of sales proved this fact. This was a victory where TV ads where clearly advertising and then not to far they took on with getting it online! Which unlike a TV ad that was easy to forget. Integrated marketing communications is defined as is a unified, immersive, cost-effective strategy that makes the most out of your marketing budget. It relies on brand identity and storytelling to create a strong, singular message to focus on. To communicate those messages in the most cohesive, consistent, continuous, and complementary way. This is important because it ensures that all communications remain consistent and communicate the company’s message in a way that adheres to its values, image and goals.