Old Spice #IMC

We all love a good smelling guy right? The first thing I look out in a guy is their smell or what cologne they use. What better than be smelling good with Old Spice! Old Spice was a brand designed for women initially, in 1938 Old Spice for men was introduced. In 2002 Old Spice was edged out of the market by another deodorant “AXE”. They were faced with challenges and decided to continue with a campaign and launched the New Old Spice Guy another character who wanted to challenge the Old Spice guy. The campaign integrated advertising with content and social media marketing. This commercial was very popular and catched the audiences attention. Their commercial was initially was portrayed by Isaiah Mustafa. The audience loved it! Old Spice was a living breathing entity which facts could interact now. This #IMC held your attention first and sold you later! They complemented the ad with  social media marketing campaign and some witty copywriting and visuals to boot. They had a huge success with YouTube records and increased their sales. The campaign achieved their goal of social media and their sales increased and became the number one selling shower gel brand in the U.S. This product was appealing to younger generations and the number of sales proved this fact. This was a victory where TV ads where clearly advertising and then not to far they took on with getting it online! Which unlike a TV ad that was easy to forget. Integrated marketing communications is defined as is a unified, immersive, cost-effective strategy that makes the most out of your marketing budget. It relies on brand identity and storytelling to create a strong, singular message to focus on. To communicate those messages in the most cohesive, consistent, continuous, and complementary way. This is important because it ensures that all communications remain consistent and communicate the company’s message in a way that adheres to its values, image and goals.